CHAPTER 6: CONCLUSION

In this chapter the conclusions and implications drawn from the discussion of the main findings of this study will be stated.

The data illustrated that qualitative methods were an appropriate and effective way of investigating TEAM BUILDING EVENTS so as to capitalize on their value as Event Tourism resources. Research was required to determine in the first place the typology and nature of TEAM BUILDING EVENTS if these are to be developed and marketed for tourist consumption
As show the findings, a definition and typology of TEAM BUILDING EVENTS was effectively provided. The major needs, demands and benefits sought by TEAM BUILDING EVENTS participants and consumer organizations emerged from the data and were equally stated, examined and considered for purposes of improving overall event experience and make available relevant data to potential Event Tourism strategic planning processes.

The judgment of the findings against the literature showed the value of TEAM BUILDING EVENTS as Event Tourism resources. In this context, the following competences of TEAM BUILDING EVENTS were drawn from the discussion: capacity to assist overcoming seasonality problems of the tourism industry; capacity to attract overnight stays and increase the length of stay; capacity of delivering economic value and job creation; capacity to assist in shaping destination’s image and attract future investment.


It is concluded that a resource and supply appraisal process supported by a situational analysis must be undertaken at each destination. The situational analysis should reflect the various perspectives of key stakeholders in the event area- that is, tourism bodies, the destination’s community, government agencies, major event organisers, and providers of TEAM BUILDING EVENTS. This process should underpin the decisions made on whether or not TEAM BUILDING EVENTS are to be developed and marketed for tourism consumption and integrated, therefore in the complete portfolio of events and related services of each particular destination. The study provided an effective research input in support of such process.
It is also concluded that TEAM BUILDING EVENTS need to be developed and marketed for tourism consumption if they are to realize their full potential as Event Tourism resources or existing tourist attractions. In the light of the literature and the findings, recommendations have been made in order to illuminate such development and marketing processes respectively and help towards a sustainable development of the tourism industry.

As a final point, the findings and the literature illustrate the underlying rational for DMOs and NTOs to support the development of TEAM BUILDING EVENTS for tourism consumption. PCOs, DMCs and Incentive Travel Houses were also identified and considered as potential stakeholders of TEAM BUILDING EVENTS within the context of the Event Tourism industry.

IMPLICATIONS AND APPLICATIONS OF THE STUDY


Tangible, beneficial outcomes from this study include; a theory i.e. conceptual framework of TEAM BUILDING EVENTS grounded in the perceptions of event organisers, consumers and participants of TEAM BUILDING EVENTS in the UK; awareness of the value of TEAM BUILDING EVENTS as Event Tourism resources that may assist in the process of Event Tourism resource and supply appraisal; a set of practical recommendations to assist in the process of developing and marketing TEAM BUILDING EVENTS for tourism consumption.

The implication of the study for the field of Event Tourism is the discovery of TEAM BUILDING EVENTS as an Event Tourism resource, which may contribute to advance the field of Event Tourism.