• Canoas amarradas a un pantalán en un pantano antes de realizar un Evento de Team Building
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ABSTRACT

This thesis explores Team building events as Event Tourism resources or existing tourism attractions. Team building events are defined in this thesis as “training events that often involve engaging in Experiential learning, or learning by doing with reflection, which is intensified by the use of a wide variety of indoor and outdoor leisure and entertainment activities, incentives, competitions, and challenges with the major purpose of increasing team effectiveness”. Team building events may take place in different venues, settings and destinations.
The research methodology aimed to draw attention to the voice of organizers, participants and consumer organizations of Team building events in the UK. Data was collected in semi-structured interviews, coded, categorized and analyzed to bring out key issues and opinions of the participants. The steps taken in the analysis of information led up to build a conceptual framework based on the perceptions of those involved in the study. The approach was informed by the methodology of grounded theory. Having constructed a theory i.e. conceptual framework grounded in the perceptions of those involved in the research, this was compared against relevant literature.
The judgment of the theory generated against the literature showed the value of Team building events as Event Tourism resources. A number of agencies within the Event Tourism industry were identified and the underlying rational for those to support the development of Team building events for tourism consumption was stated. As applied research, the study addressed practical needs and produced recommendations in the light of the literature and the findings in order to illuminate the development and marketing processes of Team building events for tourism consumption. Issues and recommendations on how Team building events may contribute to a sustainable development of the tourism industry were equally observed.


ACKNOWLEDGMENTS


I would like to thank a number of people who have helped me to complete this project. Hermi my mother, for her love and the freedom she always gave me; Fernando my father, for his encouragement and everlasting faith in his son; Verity, my love, whose bright mind and sweet heart accompanied me all along the way; Heather Robson, my long distance supervisor who has been enthusiastic, as always, and helped me to find my way throughout the journey; and Celia Hawson, for proof reading the study with a smile.
Special thanks must go to participants of the research without whom I would have nothing but fog and assumptions; and the beautiful island of Menorca, which gave inspiration throughout the hot summer of 2006.