|
Página 3 de 20
TABLE OF CONTENTS
ABSTRACT
ACKNOWLEDGMENTS
WORD COUNT SUMMARY
TABLE OF CONTENTS
LIST OF ILLUSTRATIONS & ABBREVIATIONS
CHAPTER 1: INTRODUCTION
Context of the Study
Generalizing
Research questions
Research aims and objectives
Aims
Objectives
CHAPTER 2: LITERATURE REVIEW
Introduction
Theme 1: Events
Theme 2: Event Tourism
Introduction
Event Tourism resource and supply appraisal
Event Tourism planning for destinations
Generic strategies for Event Tourism
Situational analysis: SWOT & Portfolio Analyses
Development of an Event Tourism strategy
Implementation of an Event Tourism strategy: policy
Tourism seasonality problems
Events as image makers
Size of events and attractiveness
Sustainable Development through Quality Tourism
The benefits of business tourism
Greater profitability
All-year-round activity
The Business travel and pleasure interface
Incentive Travel
Theme 3: Team building
Theme 4: Experiential learning
Reviewing and transfer
CHAPTER 3: METHODOLOGY
Chapter overview
Research Design
Grounded theory study
The justification of a Grounded theory study
Experiential Learning based Training & Development programmes
Experiential learning body of knowledge
Data Collection Method
Sampling
Data Analysis Methods
Trustworthiness of the study
Reliability
Researcher bias
Validity
Limitations and ethical considerations of the study
Limitations of the study
Ethical considerations of the study
CHAPTER 4: FINDINGS
Introduction
Category 1: Typology and nature of Team Building Events
Profile of Team building events
Length of the event and event demand periods
Activities for Team building events
Learning models used for Team building events
Category 2: Team building event participants & consumer organizations
Client and participant profiles
Client/Organizational needs
Increase team effectiveness
Organizational internal communication needs
Organizational leisure needs
Networking and socialising needs
Employee rewarding needs
Employee incentive needs
Client and participant demands
Category 3: Team building events & the Event Tourism industry
The connection with the MICE industry
Relevant issues in consumer behaviour
CHAPTER 5: DISCUSSION
Introduction
The value of Team building events as Event Tourism resources
Capacity to assist in overcoming seasonality problems
Capacity to attract overnight stays & increase the length of stay
Capacity of delivering economic benefits and job creation
Capacity to assist in shaping destination’s image and attract future inward investment
Potential stakeholders of Team building events within the Event Tourism industry
Intermediaries working on behalf of buyers
Professional Conference Organisers (PCOs)
Incentive Travel Houses
Destination Management Companies (DMCs)
Intermediaries working on behalf of suppliers
Destination Marketing Organizations (DMO)
National tourist organizations (NTOs)
Recommendations
Event marketing
Introduction
Marketing policy
Touring packages
Implications for the Team Building Events market
Event development
Briefs & budgets
Venue & destination
Unique experiences
The leisure factor
Event themes for tourism consumption
Sustainable development through Quality tourism
CHAPTER 6: CONCLUSIONS
Implications and applications of the study
The last word
BIBLIOGRAPHY
APPENDIX
Appendix A: Background to Event Tourism
Business tourism
Cultural tourism
Appendix B: Agencies and Intermediaries in the Event Tourism industry
Introduction
Intermediaries working on behalf of buyers
Professional Conference Organizers (PCOs)
Destination Management Companies (DMCs)
Incentive Travel Houses
Intermediaries working on behalf of suppliers
Destination Marketing Organizations (DMO)
National tourist organizations (NTOs)
Appendix C: Experiential Learning
Introduction
The Experiential learning process
Experiential learning cycles
Reviewing and transfer
Appendix D: Experiential learning based T&D programmes
Introduction
Development training
Outdoor Management Development (OMD)
Professional development programmes (PDP)
Outward Bound
Outdoor Challenge Training (OCT)
Appendix E: Approaches to Team building
Introduction
John Adair and Dr R. Meredith Belbin
All sorts approach
The outdoor training approach to Team building
Appendix F: Literature Sources
Event Management and Event Tourism
Experiential learning, Experiential learning based T&D programmes and Team building
Appendix G: Practical tables
LIST OF ILLUSTRATIONS & ABBREVIATIONS
Abbreviations: TBE-Team Building Events; ET- Event Tourism; T&D-Training & Development; EL-Experiential Learning
Table 2.2 Areas of judgment in Event Tourism and supply appraisal
Adapted from Getz (1997, p.106)
Figure 2.1 Behavioural aims of Team building
Clark (1994, p.5)
Figure 2.2 Design and sequencing of training methods
Dainty and Lucas (1992 in Brown 2003 p.30)
Table 3.1 Research participant profiles
Diego (2006)
Table 4.1 Core categories of the study
Diego (2006)
Table 4.2 Groups of interviewee
Diego (2006)
Table 4.3 Category 1
Diego (2006)
Table 4.4 Category 2
Diego (2006)
Table 4.5 Category 3
Diego (2006)
Figure A1. A broad division of tourism and business tourism
Diego (2006) according to Rogers (2003)
Table B1 “MICE matrix
-illustrating the segments which make up the business tourism sector”
Rogers (2003 p.23)
Figure 2.2 Kolb’s Experiential Learning Cycle
Kolb, D.A. (1984) in Brown (2003 p.8)
Table E.1 Approaches to Team building
Clark (1994 pp.29-43)
Table F.1 Library Sources
Diego (2006)
Table G.1 Implementation of an Event Tourism strategy
Diego (2006) Adapted from Allen et al. (2005 pp. 68-72)
Table G.2 Business Events in a Destinations’ Events Portfolio
Extracted from Getz (1997, p. 104)
Table G.3 Travelling professional workers
Extracted from Uriely, N. (2001) in Davidson & Beulah (2003 p. 255)
Table G.4 Business tourism: pleasure quotient
Davidson & Beulah (2003 p. 256)
|
